Revolutionised Sri Lanka's sport digitally and became the face of rugby in the island. As a result, he expanded the rugby fraternity by 10X. Identifying business opportunities in local and international sports events, formulating strategies to maximise ROI, and leveraging sports to boost business growth is a key strength. He has travelled the world to cover many global events, including ICC Champions Trophy, Commonwealth Games, Youth Olympic Games, to name a few.

Saabir also holds a Masters in International Sport Management from Birmingham City University with a distinction for his dissertation titled Transformional Leadership for Diversity and Inclusion; A case study on England Rugby (RFU) and a call to expand its core values.

Additionally with BA (Hons) International Business Top Up from Coventry University as well as BA Sport Management and Rugby Studies from Buckinghamshire New University

Expertise

Business Consultancy | Commercial Partnerships | Media Relations | PR & Communication | Digital Transformation | Higher Education

Notable Accolades

Sports Journalist of the Year 2015 | BCSU Inspirational Student of the Year 2022 | 2013 Bucks Sports Incubator Winner

“He can do things that not even I can do”

– Former SL Sports Minister. Harin Fernando –

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